Why Research is Essential to Career Success

The Blueprint Philosophy states that career success is only achieved if you use your purpose in your career. Most people pursue success in their career without knowing their purpose, which results in mediocre or intermittent success.

The Blueprint Process has 3 objectives to ensure lasting and phenomenal career success:

  1. Research your Purpose

  2. Apply your Purpose to your career

  3. Identify a BHAG (Big, Hairy, Audacious Goal) that is based in your Purpose

Let me share my reasons for creating the Blueprint Process with these 3 objectives:

Researching your Purpose: The power behind the first objective (to research your purpose) is to show you how complex and unique you are. Many are interested in purpose, but don't take the time to do a "deep-dive" study into how they are unique. This is sad to me, because a shallow dive will net you shallow results. You can't really build lasting success from such little effort. When you're willing to invest the time into studying yourself, you realize how vast your skills and tools are, and then you can do a better job at creating career success.

For example, if a contractor takes a brief look into his toolbox and grabs the first tool he sees before heading into the project (let's say it's a hammer), how is that project going to turn out...with just a hammer? However, if he takes the time to go through ALL of his tools, he is able to select the tools that will help him be the most successful on that particular job.

Apply your Purpose to your Career: As I say in the video below, "The research is only as good as the application." How many times have you been to a conference, come home with tons of good material and hopes of applying it to your work, only to let it sit on the shelf and gather dust?! We have all been guilty of that! Let me help you to NOT do that! Application, or as I love to think of it, rubber hitting the road, is so important. All the knowledge in the world means nada if it isn't applied.

It's SO fun to think of applications for all the assets you're researching through the Blueprint Process! We can think of marketing applications, client intake applications (to find those IDEAL clients) and process applications. These applications can take a career from neutral to high gear. It doesn't have to happen overnight, and yet you will notice the difference immediately. My favorite feedback is that people go from dreading work each morning, to looking forward to their day, and it's no wonder! Their job finally "fits" them!

Identify a BHAG that is based in your Purpose: My favorite application of them all! Here's what I ask my clients, "Ok, now that we know your purpose is (blank), where do you want to take it in 3-5 years?" This is SUCH a fun conversation! At this point they are so excited by the potential of all the tools they've discovered in their toolbox through the Blueprint Process! They've discovered tools they either never knew they had, or thought they were being way too egotistical to think they had, and yet through research, we've proven which tools are a legitimate part of their Blueprint.

Many people make the mistake of creating goals without tying it back to who they are as an individual. Think of the contractor again. Let's say that he's really good at working on repairs vs. building brand new structures. He finds that he's most creative in this work, and that the days just fly by when he's doing them. By contrast, when he's building new structures, his creativity lags and boredom sets in. In talking with other contractors, however he learns that building new structures is really where the money is at, so he sets himself a BHAG of building 5 new homes a year...what?!?! This doesn't make sense, does it? And yet, this is how many of us set goals - based off what others think is the smart or successful thing to do, instead of basing our goals in who we are and how we successfully operate.

The video I've included with this article is an excerpt of a self-study course I'm creating. It explains why these 3 objectives: research, application and vision are essential to lasting career success.

Here's to your success!


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